Ad Cuts
Ad cuts are broadcast-ready versions of a brand's music, trimmed and arranged to match standard advertising durations - most commonly 15 seconds and 30 seconds. They are derived from the brand theme so they carry consistent sonic DNA while fitting the precise timing requirements of radio, streaming, and digital ad inventory.
Why It Matters
Ad platforms reject audio that doesn't match exact duration standards. Beyond compliance, an ad cut that shares melodic DNA with a brand's sonic logo compounds recall: consumers who hear the ad cut and then encounter the sonic logo will make the connection faster.
Example
Audio Hooks Studio includes a 15-second and 30-second ad cut in the Starter Package - both timed to LUFS broadcast standards, exported as stereo WAV and MP3, and cleared for unlimited commercial use.