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Core
Brand Theme
A brand theme is a longer-form musical composition - typically 30–90 seconds - that captures the full emotional narrative of a brand. It functions as the "main theme" from which shorter derivatives like sonic logos and ad cuts are drawn.
Why It Matters
A brand theme gives composers a canonical reference for all future audio work. It ensures that shorter cues share melodic DNA with the full theme, creating a coherent sonic world rather than a collection of unrelated sounds.
Example
Every Audio Hooks Studio Starter Package begins with a brand theme composition - a full 60-second piece the client can use as a broadcast bed, explainer video score, or internal presentation soundtrack.