Sync License
A sync license (synchronization license) grants permission to pair a specific piece of music with visual media - video ads, films, TV shows, social content, or presentations. It is required any time music is "synchronized" to moving images for commercial distribution.
Why It Matters
Brands that create video content without obtaining proper sync licenses face copyright strikes, content removal, and legal action. Even stock music marked "royalty-free" may require a separate sync license for broadcast video. Understanding sync licensing is essential for any brand running video advertising.
Example
Because Audio Hooks Studio delivers all compositions under work-for-hire terms, clients receive an implicit perpetual sync license as part of ownership - there is no separate clearance required when using their brand theme in a TV spot, YouTube pre-roll, or trade show video.